The amount of media opportunities for CSIA members is growing dramatically. Our members and staff have always supported the automation media with content, though not at the rate the media would have liked. So we now have systems in place to more easily connect automation media with our members. The key to the system is the Content Contributors Community in our members-only website. Are you a member of Content Contributors? If not about 50 of your competitors (other members) are and that list of members is provided to the media outlets. When articles are contributed, whether big or small, you get free publicity as an SME (Marketing), CSIA gets exposure (Marketing) and the media gets content that informs and educates their readers and that attracts advertisers. It's a win-win-win situation.
All that you just read about automation media applies to vertical market media too (i.e. Food & Beverage, Water/Waste Water). Through our marketing consultant, The Ritterbusch Group, CSIA and its members now have connections with literally hundreds of vertical market media outlets and newswires.
Why does the media want content from our members? CSIA members are considered to be SMEs (Subject Matter Experts). Very simply, our members make industrial automation happen! Get in the marketing-through-media game by contacting Ann Nelson in the CSIA office. This applies to all members, not just North America. If you are a control system integrator but not a CSIA member you are missing out. One article can lead to opportunities that more then pays your membership dues.