Expert Panel: What You Need to Know Now About Marketing

When:  Jul 15, 2020 from 10:00 to 11:00 (CT)

Sponsored by the CSIA Marketing Committee

Whether you are new to marketing or looking to refine your processes, you’ll want to hear from this panel of marketing professionals – from within the industry – on what you should be doing now to thrive during this pandemic.

In just 45 minutes, you’ll learn the:

  • Reasons why marketing matters (from a former skeptic)
  • Top marketing investments you need to make today (many of them free or low-cost)
  • CSIA membership marketing benefits you’re leaving on the table (and how to get them)
  • Tips for leveraging existing relationships to amplify your message (and how to uncover hidden gems)
  • Marketing strategies you should change – and what you should not (hint: beware Shiny Object Syndrome)

Not seeing the topic you are interested in? No problem. We’ve got you covered. There will be ample time for  Q&A, so bring your questions!


Tim BlackTim_Black_Square.jpg

Tim Black is Global System Integrator Program director responsible for the implementation of the new AVEVA Partner Network for System Integrators. His experience includes software R&D, product marketing and sales management, as well as international business development from experience at Texas Instruments Industrial Division, Wonderware, Siemens AG and AVEVA Software LLC. He serves on the CSIA Marketing Committee.


Julie GaierJulie Gaier

Julie Gaier is a content marketer/storyteller with TRG Marketing in Milwaukee, where she develops relationships with editors and secures article placements for CSIA members in vertical trade media publications. Julie is an Emmy-award winning former television news reporter who believes, “Everyone has a story.” She is a member of the CSIA Marketing Committee


Steve MalyszkoSteve Malyszko

Steve Malyszko is co-founder and CEO of Malisko Engineering, Inc., a system integration firm based in St. Louis.  In addition to serving on the Marketing Committee, Steve is a member of the CSIA Board of Directors and Best Practices Committee. He is a registered P.E. with more than 40 years of experience in manufacturing, engineering, marketing and industrial automation.


Meghan PavasarisMeghan Pavasari

Meghan Pavasaris is a senior account manager at Rivergate Marketing, an agency based in Arlington, Massachusetts. Prior to joining Rivergate, Meghan worked with aerospace engineering and electrical distribution companies before teaching elementary school for 7 years. She serves on the CSIA Marketing Committee.

Lisa RichterLisa Richter

As CSIA’s industry director, Lisa Richter helps members grow their businesses, share industry expertise and advance the industry of control system integration. She is also host of the Talking Industrial Automation podcast on the Industrial Automation Exchange, a smart directory for SIs, suppliers and end users to learn and do business.


Jessica MlinaricJessica Milnaric

Jessica Mlinaric is marketing manager at DMC, Inc., a system integrator based in Chicago. She is the author of Secret Chicago: A Guide to the Weird, Wonderful and Obscure, as well as a freelance writer and photographer covering music, culture and travel. She serves as co-chair of the CSIA Marketing Committee.


Event Image


Lisa Richter