Marketing Special Interest Group

Are you interested in marketing? Then this group is for you!

The CSIA Marketing Special Interest Group (SIG) is a peer group designed to help CSIA members exchange ideas, stay current and build a community of likeminded people interested in marketing for system integrators.

Why join?

Marketing is a consistent challenge for many SI companies. And too often the typical B2B advice in the general marketplace just doesn't cut it. Marketers in the system integration space face unique situations -- often with shoestring resources and limited support. The good news is that you are not alone. The CSIA Marketing SIG will make sure of that!

How? By crowdsourcing real-life experiences and advice covering topics such as:

  • Strategies for content creation
    • Public relations/news releases
    • Social media
    • Email marketing
  • Strategies for digital marketing
    • Pay per click
  • Benchmarking and KPIs
  • Video and podcast content
  • + more!

If you have a topic you'd like to see covered -- or would like to contribute to the community -- let us know!

The Marketing SIG will meet virtually throughout the year and in person at the CSIA Conference. 

Get Involved

If you are interested in getting involved, fill out the form to join the mailing list. You will receive consistent -- but relevant -- communications about upcoming events, such as quarterly meetings on timely topics.


If you have questions, contact Lisa Richter at industrydir@controlsys.rog.

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