Over 20 years experience working in the IT industry with a focus on channel strategy and program design. This includes developing pioneering high tech channel authorization programs in Europe in the mid-90s subsequently adopted by the USA parent companies; 5 years running my own channel business and marketing consulting business, DragonFire Marketing; 7 years as a Senior Channel Management Consultant with Amazon Consulting and for the last 3 years working at Invensys, now part of Schneider Electric.
International experience at high-tech companies in North America and in Europe managing the partner training, authorization programs, corporate and channel marketing and communications functions and deploying new partner models in the emerging markets with a focus on Asia Pacific.
In-depth knowledge of best practices and trends in partnering engagement and enablement models. Design and execution of new go-to market partner models and in the redesign of existing models to address M&As, new portfolios, or integration across program platforms to optimize recruitment and retention of partners.